The purpose of a video and how do we know it is successful

A music video is a short film which is mixed up with a song and imagery. The purpose of a music video would be to give the lyrics of the song an interpretation, to express the song only the audience to see clearly what the song is about and to also add meaning. A music video is also used to promote the song so it can forward itself to a larger audience; it’s also used to promote the artist. A music video will express and individual's emotion; these emotions could show anger, sadness or happiness.

A music video can be judged to be successful by the TV channel it is on, the sales increase, the increase of the downloads, the number of views the video has from Youtube, the amount of times the music video is shown on TV, CD sales and the charts. all of these aspects will determine the Popularity of the video and probrably the sale figures.