Our survey questionnaires

As we predicted we wouldn't get much of a response for a survey still here it is.

Audience research using survey monkey

We will be using survey monkey to create surveys that will help us generate our ideas for our music video. The survey that we will create will help us find our target audience. Once we've created the survey we will post it onto Facebook and leave some time for people to answer the questionnaire. Once we have gathered the information needed, I and my groupie will sit down and form a conclusion from the information we have received of how we are going to have out music video be like. 

Focus group video

Focus groups are a very effective way of generating a large amount of  authentic and revealing video footage. producing focus also provide that extra degree of reality and it can also save you from costs.
Above is our focus group, this was beneficial to us as it helped us to create plans from the answers we received.  

Editing the focus group clip

We eventually filmed our focus group and now have completed the editing, the procedure was quite simple and quick to do as we have already had experience doing so last year. Again we used Final Cut Express to edit the focus group clip, Final Cut Express helped to edit out errors within the clip and rearrange editing.

target audience research

Today we planned to take out the HD cam recorder to film a focus group in order to gather critical information that would highly assist us with the development of our music video. We did a brief plan  of how the focus group would be film. We wanted to randomly gather as many people possible that wouldn't mind being in the short production. We would have the video camera set up and would ask questions about the song that will be played to them, and also questions that were related to the genre of the song. We believe that this is a very effective way of gathering vital information as it will help assist with the production of our music video.

Audience research of favourite music videos and giving reasons why

Asking these questions below will help us effectively with the production for our music video as it will enable us to see what element people enjoy viewing with in a particular music video.
We asked ten candidates for their favourite music video and reasons why it is their favourite. 


What is your favourite music video?                          What's your reason/s? 


1 Drake ft Rihanna  Take Care


2 Nicki Minaj ft Rihanna Fly 


3 


4 Michael Jackson thriller 


5 Nelly and Kelly Dilemma 


6 Coldplay Paradise  


7


8


9


10

Wednesday, 23 November 2011

Creating questionnaire

We've  just created a survey questionnaire on the website surveymonkey.com. We asked the "what is your favourite music video genre?" This will help us with the type of audience we will be looking for when producing our music video and allow it to be the best it can be. We are kind of worried that we wont get as much response for our questionnaire as we want, if this does occur we will just do with the information gathered. 

A model of the media

First of all the institutions will produce text which will then be consumed by the audience and then a financial transaction will occur.
How do audiences choose to consume certain text?

Mood board

This is our mood and is basically sums up what the video is about as the video is about telling a story about how he is lonely trying to find his girl up in London that's why we have four pictures to show these emotions and these pictures portray this very well.

Focus group

We have film a focus group to gather information about the song we are using for our music video, we managed to gather a lot of positive information, this has made us feel and think more positively. The answers that we collected from the questions we ask allow us to construct some creative plans for our music video.


We asked these question:


What do you think of when listening to the song?
what other artists does the song remind you of?
give three work to describe the song?

Today in lesson we looked at possible pictures we could use to put on our Digi pak so we sat down and looked at our Music video to see what image would complement the video very well and go with the Digi pak. We have decided that these are the images that could possibly go on our Digi Pak because we believe that it would suit the Music Video very well and therefore it will improve the overall presentation of the Digi pak.

key music video conventions

When creating our music video we need to carefully consider our song choice and location we will be using. We have chosen a song which is RandB/hiphop so we decided to want to create a video where there are many colourful lights and where the area is clean and sophisticated. Well below is a wordle revealing most conventions that will be included within our music video.