Below i have created slide-shares to explain how we used different media technologies to help with our research and planning and also the overall construction of our music video.
Thursday, 29 March 2012
Evaluation Question 3:What have you learned from your audience feedback?
It is very essential to have audience feedback when creating a new product. Audience feedback allowed us to make determination of what should or could be changed in our music video. It is important that we gather opinions as it will surely allow our music video to become a lot more successful. We collected opinions from our target audience by creating survey questionnaires using Surveymonkey.com to gather feedback from them.
Below is our first survey questionnaire we created as you can more people over the age 30 took our survey. I'm not entirely suprised by this because I do believe that the song choice would be listened to by the younger generation.
The questionnaire reveals that more females than males had taken the survey, this result isn't really surprising because of the type of song and video it is. This gave us more liability as we did estimate that this would occur and it has which is something good.
The survey below reveals that there was no one who rated our music video as poor this is a very good result, most people who view our music video and answered our questionnaire rated out video 'good' and 'excellent'. This result is highly excitable as we now know we do not need to change much in order for it to be as successful as it possibly could.
Below shows our survey result of how people rated the lip syncing within our music video, the results are positive as the majority of the people who answering our questionnaire thought the lip syncing was 'good' and excellent'. We know that it is vital to have lip syncing on point in any music video if not then the whole video would look a mess.
Below we have some positive results about the actor within our music video. The feedback gathered will allow us to realise what a good actor is suppose to be like. Most of people who answered this survey thought the acting was 'excellent'.
Below is the last questionnaire we had answered by people. The main theme of our video was the location as the Mise-en-Scene is very important to us thats why we went all the way to london to film our music video and thats why we had a lot of lights and colourful parts and the audience gave us feedback which shows that the overall percentage points to the fact that the location was appropriate.
Below is our first survey questionnaire we created as you can more people over the age 30 took our survey. I'm not entirely suprised by this because I do believe that the song choice would be listened to by the younger generation.
The questionnaire reveals that more females than males had taken the survey, this result isn't really surprising because of the type of song and video it is. This gave us more liability as we did estimate that this would occur and it has which is something good.
The survey below reveals that there was no one who rated our music video as poor this is a very good result, most people who view our music video and answered our questionnaire rated out video 'good' and 'excellent'. This result is highly excitable as we now know we do not need to change much in order for it to be as successful as it possibly could.
Below shows our survey result of how people rated the lip syncing within our music video, the results are positive as the majority of the people who answering our questionnaire thought the lip syncing was 'good' and excellent'. We know that it is vital to have lip syncing on point in any music video if not then the whole video would look a mess.
Below we have some positive results about the actor within our music video. The feedback gathered will allow us to realise what a good actor is suppose to be like. Most of people who answered this survey thought the acting was 'excellent'.
Below is the last questionnaire we had answered by people. The main theme of our video was the location as the Mise-en-Scene is very important to us thats why we went all the way to london to film our music video and thats why we had a lot of lights and colourful parts and the audience gave us feedback which shows that the overall percentage points to the fact that the location was appropriate.
Evaluation Question 2:How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?
We did a focus group asking the question about what they thought of our digipak and magazine advert.
We didn't realise that we didn't have the sound picked up from the people we interviewed which is unfortunate, so I'm going to produce a written transcript of the interviews.
First interviewee: I Think the digipak and magazine advert really go well together as they work as a whole with the colours, I like the combinations and the it matches the video and i really like how its been mixed together.
Second interviewee: It was amazing truthfully, truthfully amazing, when I saw it I was just fascinated i was interested I just wanted to read into it more, its really good, think they've done a really good job of that.
Third interviewee: Amazing, it was just amazing, great beautiful.
Fourth interviewee: I like it, i liked the way the colours matched and the way it relates back to the music video.
Along with the music video being produced we had to create a digipak and magazine advert to as this is what actually happens with real artist in order to promote and attract people to buy their products. We attempted to create both magazine advert and digipak similar or exactly the same in order to give of an effect and revealing that the music video is related with the magazine advert and the digipak, so if people see either the digipak or the magazine advert then they would have a clue of who it was developed by if they have seen one of the three already.
Digipak
Magazine Advert
There are many similarities with our digipak and magazine advert as you can see above. The same colour is portrayed throughout the magazine advert and the digipak which is a navy blue colour, this produces effectiveness as it would allow people to see the relation with both the constructions. The digipak and the magazine advert also reveals very similar images, the front cover of the digipak reveals the artist on a boat looking out to the river with his hands folded together, this same image is reveal in the magazine advert but the only difference is that his hands are together and more in the air. Both digipak and magazine advert contain a image of the London eye which also adds to the similarities and allows people to see the relation. The digipak and magazine advert work execeptionally well with each other because if someone were to see the magazine advert first of they will definitely realise it in a shop that selling it.
The images within the Digipak and the magazine advert have actually been taken from the music video itself. We did this so that people could have a short snap insights of what the music video is going to be like. The reason why we did this was because we thought that these images will have people attracted and would allow them to want to see more, which would be the our music video.
We didn't realise that we didn't have the sound picked up from the people we interviewed which is unfortunate, so I'm going to produce a written transcript of the interviews.
First interviewee: I Think the digipak and magazine advert really go well together as they work as a whole with the colours, I like the combinations and the it matches the video and i really like how its been mixed together.
Second interviewee: It was amazing truthfully, truthfully amazing, when I saw it I was just fascinated i was interested I just wanted to read into it more, its really good, think they've done a really good job of that.
Third interviewee: Amazing, it was just amazing, great beautiful.
Fourth interviewee: I like it, i liked the way the colours matched and the way it relates back to the music video.
Along with the music video being produced we had to create a digipak and magazine advert to as this is what actually happens with real artist in order to promote and attract people to buy their products. We attempted to create both magazine advert and digipak similar or exactly the same in order to give of an effect and revealing that the music video is related with the magazine advert and the digipak, so if people see either the digipak or the magazine advert then they would have a clue of who it was developed by if they have seen one of the three already.
Digipak
Magazine Advert
There are many similarities with our digipak and magazine advert as you can see above. The same colour is portrayed throughout the magazine advert and the digipak which is a navy blue colour, this produces effectiveness as it would allow people to see the relation with both the constructions. The digipak and the magazine advert also reveals very similar images, the front cover of the digipak reveals the artist on a boat looking out to the river with his hands folded together, this same image is reveal in the magazine advert but the only difference is that his hands are together and more in the air. Both digipak and magazine advert contain a image of the London eye which also adds to the similarities and allows people to see the relation. The digipak and magazine advert work execeptionally well with each other because if someone were to see the magazine advert first of they will definitely realise it in a shop that selling it.
The images within the Digipak and the magazine advert have actually been taken from the music video itself. We did this so that people could have a short snap insights of what the music video is going to be like. The reason why we did this was because we thought that these images will have people attracted and would allow them to want to see more, which would be the our music video.
Evaluation Question 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?
There are many key conventions within our music video which are of real media that challenged forms and conventions effectively. The music that we chose to use was RnB/Hiphop, the song is very mellow sounding throughout and quite slow paced. In order to achieve a perfect music video we must have our editing correct using the effects needed to meet the criteria of RnB/Hiphop music video. We also made sure lighting and our place where we film were up to high standards, as this has been accomplished we seek have more people interested.
We collected a few ideas from other music videos that have the same similar music genre as ours. Below are pictures showing a section from our music video a section from Bow wow's music video, both videos are set in London. We were inspired by the way bow wow is walking as the camera follows along at a side view shot. The difference between our shot and Bow bow's is that ours is a close up, we did this to allow the facial expression to show up more in order for the audience to see the emotions of the character.
The similarities of the song allowed us to be even more inspired by the Bow wow's music video. As the video is set in London for most the parts we saw that it was highly effective because of the lighting and the surroundings, so we thought it would do the same for us as both songs are similar.
our music video is concentrate with forms and conventions of real media products as most RnB songs would included the type of camera shots, style of editing, lighting and settings. RnB songs also mainly involve a male singer who would be singing about a woman in the way he would feel to.
We collected a few ideas from other music videos that have the same similar music genre as ours. Below are pictures showing a section from our music video a section from Bow wow's music video, both videos are set in London. We were inspired by the way bow wow is walking as the camera follows along at a side view shot. The difference between our shot and Bow bow's is that ours is a close up, we did this to allow the facial expression to show up more in order for the audience to see the emotions of the character.
The similarities of the song allowed us to be even more inspired by the Bow wow's music video. As the video is set in London for most the parts we saw that it was highly effective because of the lighting and the surroundings, so we thought it would do the same for us as both songs are similar.
our music video is concentrate with forms and conventions of real media products as most RnB songs would included the type of camera shots, style of editing, lighting and settings. RnB songs also mainly involve a male singer who would be singing about a woman in the way he would feel to.
We were also inspired by another music video by Bow wow called Baby. Below are the similarities of our music video and Bow wow's. We took the idea of where Bow bow is sitting on the stairs lip syncing, in this image Bow wow is very passionate with the lyrics that he rap as you can by his body language and facial expression. As the song is similar to our own as he is talking about a girl we were able to include the similar emotions by using the same expressions and body language.
Wednesday, 28 March 2012
Tuesday, 27 March 2012
Feminist film theory within our music video
Our music video doesn't really associate or comply it's self with the feminist film theory in my view. The reason for this is that our video does not reveal or talk about women in a provocative way. Also there are no images of women in our music video that could be gazed at by the male audience and cannot force the female audience to view such a thing. Women are not seen as an object within our video, there are no women being perceived as a form of erotic desire.
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