audience theory- the uses of the gratification model

There is nothing definitely shown clear about how the consumption of violent media text influences their audiences', this has an detrimental affect on the theory of the effects model as many people will believe the theory as bogus. As there are many audiences for the view and hearing of violent text and many are not influenced by it, this will also be a down fall for the effect models theory. 


The Gratification model is the opposite of the effects model as the effects model reveal audience consuming text passively and gratification model show audience as active when consuming media text. Consuming media text actively, means that we as and audience are in control, the gratification model will also emphasise how and why we would use certain text. 


Here below are some particular reasons why audiences will use certain text to gratify their needs:


Information; People may want to be informed about something so that they are knowledgeable of occurred or occurring situations. 
Pleasure; People may want to feel pleasure or entertain by their consumption that may make them feel happy and influenced. 
Escapism; audiences may feel trapped and uncomfortable because a particular situation that might have occurred, they use text to feel more free and relaxed.  
Sexual stimulation; A male or Female may feel the need to consume text that would stimulate their lustful desires. 
To compare; People may compare similar text with other to overview what makes one better than the other. 
Diversion; People will use text to move away from other things such as doing homework.


People do find the Gratification model as controversial because it informs that when people view violent imagery or violent lyrics within a song it can assist someone allowing to deal with aggravating situations in a more pleasant way that violent. This is said because when people play or watch something that is violent it will eventually stimulate them allowing the angry from a certain situation that has occurred to disappear and they may become more relived.