Wednesday, 21 March 2012

evidence of the effects model

The Frankfurt School was theorised in the 1920's and the 1930's that the mass media acted to restrict and control the audiences to the benefit of corporate capitalism government. 


Albert Bandura created the experiment of the bobo doll which was conducted in 1961. The experiment was based on having a group of children view adults using hammers and their own hands to beat the doll and throw and kick it around the room. 88% of the children who watch this repeated this action of the adults when they saw the bobo doll in front of them. Its is said that 8 months after the experiment 40% of the children actually did this violent act. The experiment proves that children can be easily corrupted when seeing violence and would repeat such behaviour. 


In 1993 James Bulger was murdered by two children who were then charged. There were many media reports about this event, people began to blame media text for this indecent. Child Play 3 was the film blame for this disaster that occurred as the film had may elements of violent content.
These issue lead to the film being banned for 15 years in the UK.
 



 



A game called Man Hunt which was blamed for the death of Stefan Pakeerah as the game is full of violence missions. Stefan Pakeerah was murdered by his friend Warren Leeblanc in 2004. Man Hunt 2 was banned in the UK because of this tragic incident.  


 



Severance was another blamed for another murder incident. Simon Everitt was murdered 


 


Although these incidents occurred and related back to the effects model of the bobo doll experiment it's still not proven that violent media text would have children minds corrupted and force them to take part in violent behaviour. The reason is that not every child who took part in the experiment were affect as only 40% of the children repeated the act of acting the doll. If all the children copied the action of attacking the doll then may be the experiment would be more reliable. But of course many will not see this as proof because the doll was actually made for this purpose, the doll isn't actually a real person that the children are attacking. 

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