The effects model

The effects model attempts to portray how people are affected by media text consumption and also how it influences people by changing their behaviours. The effects model is also know as the hypodermic syringe model. The theory explains that people who consume media text become powerless and are controlled by it as they are passively consuming the text, they cannot resist being influence. It is also called the hypodermic syringe as they say the consumption of media text is like a drug that keeps being pumped into to you forcing to become addicted to the media texts provided.