Evaluation Question 2:How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

We did a focus group asking the question about what they thought of our digipak and magazine advert. 



We didn't realise that we didn't have the sound picked up from the people we interviewed which is unfortunate, so I'm going to produce a written transcript of the interviews.


First interviewee: I Think the digipak and magazine advert really go well together as they work as a whole with the colours, I like the combinations and the it matches the video and i really like how its been mixed together.


Second interviewee: It was amazing truthfully, truthfully amazing, when I saw it I was just fascinated i was interested I just wanted to read into it more, its really good, think they've done a really good job of that.


Third interviewee: Amazing, it was just amazing, great beautiful.  


Fourth interviewee: I like it, i liked the way the colours matched and the way it relates back to the music video. 







Along with the music video being produced we had to create a digipak and magazine advert to as this is what actually happens with real artist in order to promote and attract people to buy their products. We attempted to create both magazine advert and digipak similar or exactly the same in order to give of an effect and revealing that the music video is related with the magazine advert and the digipak, so if people see either the digipak or the magazine advert then they would have a clue of who it was developed by if they have seen one of the three already. 




Digipak

Magazine Advert


There are many similarities with our digipak and magazine advert as you can see above. The same colour is portrayed throughout the magazine advert and the digipak which is a navy blue colour, this produces effectiveness as it would allow people to see the relation with both the constructions. The digipak and the magazine advert also reveals very similar images, the front cover of the digipak reveals the artist on a boat looking out to the river with his hands folded together, this same image is reveal in the magazine advert but the only difference is that his hands are together and more in the air. Both digipak and magazine advert contain a image of the London eye which also adds to the similarities and allows people to see the relation. The digipak and magazine advert work execeptionally well with each other because if someone were to see the magazine advert first of they will definitely realise it in a shop that selling it. 

The images within the Digipak and the magazine advert have actually been taken from the music video itself. We did this so that people could have a short snap insights of what the music video is going to be like. The reason why we did this was because we thought that these images will have people attracted and would allow them to want to see more, which would be the our music video.