target audience research

Today we planned to take out the HD cam recorder to film a focus group in order to gather critical information that would highly assist us with the development of our music video. We did a brief plan  of how the focus group would be film. We wanted to randomly gather as many people possible that wouldn't mind being in the short production. We would have the video camera set up and would ask questions about the song that will be played to them, and also questions that were related to the genre of the song. We believe that this is a very effective way of gathering vital information as it will help assist with the production of our music video.